automotive UI/UX

It’s hard to explain to friends what I do. Tell someone you’re a UI/UX designer, and they immediately assume you program social networks in Palo Alto. So, that being the case, I’ve edited some BMW Youtube footage into a narrative that would explain what an automobile UI/UX designer does. Though I hate telling people I make what goes into the the screens of your car because it excludes tons of behavior & research analysis, I help design what goes into the screens of your car:) In this example of footage, we’re featuring the i8 concept, predecessor to the production vehicle. Along with some amazingly talented people both in the LA & Munich studios, we created this interface concept that traveled every “A” list auto show and inspired the next generation of vehicle interaction.